CRM project of CRRC Tangshan company was successfully launched

At 8:30 on August 21, 2017, the marketing management system of CRRC Tangshan Locomotive & Rolling Stock Co., Ltd. (hereinafter referred to as: Tang CRM System) project was officially launched. In this implementation, after four months of hard work, the project team built the CRM platform of CRRC Tangshan Company to support the enterprise marketing business according to the current advanced customer relationship management concept and the current marketing and sales management methods of CRRC Tangshan Company. More efficient development.

Tang CRM System business covers three market departments of overseas business department, national railway business department and urban infrastructure business department. It has completed three business divisions, business research, business blueprint design, system implementation, user training, user testing, work on the system and on the line. The online launch of the system fills the gap in the lack of information support for the marketing work of the overall business front end.

The system construction considers the top-level design, integrates information construction and business management, builds a comprehensive marketing information platform, builds mobile applications, and builds basic data such as customers, contacts, partners, competitors. The unified data center manages marketing-related information as assets, which not only reduces the risk of customer loss due to personnel changes, but also makes the marketing work more transparent and easy to manage; sales project, sales follow-up, contract signing and execution and after-sales service is the core business module, constructing the management framework of marketing full-service support, realizing the stage of sales process, standardization of sales tasks, systemization of sales documents, improving the efficiency of sales promotion work and reducing the cost of communication; Workflow, knowledge base and team collaboration are the main functions to establish a simple and easy-to-use and efficient collaborative daily office platform, which enables marketing anytime and anywhere, project team and customer level-by-level docking, team marketing; build a market based on the report statistical analysis platform. Support for marketing rapid decision making ; At the same time in the future API can be integrated PLM, ERP and other systems to achieve business integrated marketing system and support system.

In order to achieve the customer's maximum success, the company has cooperated with CRRC Tangshan Company to develop an operation and maintenance promotion pilot project for the Tang CRM system with the overseas business unit as the main scope. In the future, we will continue to upgrade according to the needs of customers. Optimize the system and stick to the "customer-centric" strategy to achieve "customer success is our desire."